Novotech increases session duration by 3x with WebStage
Novotech Technologies is a leading distributor of
Machine-to-Machine and Internet of Things hardware, services and solutions.
With over five thousand products available online, Novotech was looking for a solution to the challenge of connecting products and services to online customers. "We literally have so many products available, one of our biggest challenges as a retailer and B2B supplier is connecting visitors to what they're looking for", said Carolyn Gardner, Novotech's Director of Marketing.
Working with WebStage, Carolyn's team began mapping out a number of strategies to quickly move visitors to likely products and product categories. These initiatives included automatic referrals from partner websites, improved visual product and vender selections and visual prompts to reinforce the site's search capabilities.
The results were immediate. In each month following the launch of WebStage content, the Novotech website has continued to grow, both in terms of unique visitors as well as average session duration.